Mercado Livre and Shopee affiliate links: how they work and how to organize them to sell more
Understand the differences between the platforms and how to structure your links to improve your results.
Understand the differences between the platforms and how to structure your links to improve your results.
Affiliate links have become one of the most accessible ways to earn money online. Platforms like Mercado Livre and Shopee offer programs that let you promote products and earn a commission on every sale made through your link.
In practice, the model is simple: you choose products, generate a unique link and share it with your audience. When someone buys, you get a percentage.
But despite how simple it is, what really determines your results isn't just the link. It's how the link is organized and presented.
How affiliate links work
On both Mercado Livre and Shopee, the affiliate acts as a go-between. You don't have to handle inventory, shipping or customer service. Your focus is on grabbing attention, sparking interest and driving the click.
This model lets you scale your results with content, especially on social media like Instagram, TikTok and WhatsApp.
The difference between Mercado Livre and Shopee
Although they work in similar ways, there are a few important differences:
Mercado Livre
- The most established platform in Brazil
- Strong sense of trust
- Wide variety of products
- Programs with more structured rules
Shopee
- Strong promotional appeal (prices and coupons)
- Large volume of popular products
- High engagement on “great finds” content
- More aggressive deal dynamics
In practice, many affiliates use both platforms at the same time, making the most of what each one does best.
The biggest mistake affiliates make
The most common mistake isn't in choosing products, but in how the links are organized.
It's common to see affiliates with:
- dozens of scattered links
- no clear priorities
- no categories
- a hard time for users to find what they're looking for
When this happens, the experience becomes confusing, and the click never happens.
How to organize your affiliate links
A simple structure already makes a difference:
- Bring everything together in one place
Avoid scattering links across different channels with no organization.
- Set priorities
Highlight the most important products or the ones with the greatest sales potential.
- Create categories
Group them by product type, deals or themes.
- Use clear titles
Make it easier for visitors to read and decide.
- Update often
Remove links that no longer make sense and highlight new opportunities.
Why organization has a direct impact on sales
When users can easily find what they're looking for, they're more likely to take action. A clear structure reduces friction, improves navigation and drives the click.
In other words, you depend on the experience you offer once someone opens your link.
Where Keepo fits into this process
For anyone working with affiliate links, having an organized space makes all the difference.
With Keepo, you can:
- bring all your links together in a single minisite
- organize products by priority or category
- customize how you present your showcase
- track your data and adjust your strategy
This turns a list of links into a structure designed to make navigation easier and increase your chances of conversion. If you want to organize your affiliate links more strategically, start by creating your minisite with Keepo.
