How to create a landing page with Keepo

In today's competitive digital world, a well-designed landing page is crucial for turning visitors into customers or leads. Whether you want to capture emails, promote products or boost engagement, how effective your landing page is can make the difference between a marketing campaign that succeeds and one that fails.

In this article, we'll walk you step by step through the process of creating a landing page, from setting clear goals to putting effective design and content in place, using practical tools like Keepo minisites.

What is a landing page?

A landing page, or lead capture page, is a web page designed specifically to turn visitors into leads or customers. Unlike the regular pages of a website, a landing page has a single goal and is optimized to achieve that specific purpose.

It's usually used in digital marketing campaigns and reached through a link in ads, emails, social media or other promotional channels.

Step by step: how to create a landing page

1. Define the goal of your landing page

Before you start building your landing page, it's crucial to clearly define its goal. Knowing exactly what you want to achieve will guide every design and content decision you make.

Are you trying to collect emails for a mailing list? In that case, the page should be optimized to encourage sign-ups by offering something valuable in return, such as a free e-book or access to exclusive content. Your calls to action (CTAs) should be clear and visible, and your sign-up forms should be simple and quick to fill out.

If your goal is to promote a product or service, the landing page should highlight the product's benefits and features, using high-quality images, demo videos and customer testimonials. The CTA should lead visitors to make a purchase or to a page with more information about the product.

To boost engagement, you can create a landing page that encourages interaction, such as webinar registrations, app downloads or event attendance. Use interactive CTAs and design elements that encourage visitors to actively get involved.

Setting a clear goal won't just help guide your landing page's design and content; it will also let you measure the page's success based on specific metrics tied to that goal, such as conversion rate, number of sign-ups or sales made.

2. Choose an attractive design

When creating a landing page, choosing an attractive design is crucial to grab visitors' attention and guide them through the page. Keepo offers a customizable template that can be adapted to fit your specific needs.

Choose colors that are visually appealing and in line with your brand's visual identity or your goal. A clean, organized design makes navigation easier, ensuring visitors quickly find the information they're looking for and take the desired actions.

When customizing the template, pay attention to the following:

1. Colors: use a color palette that works well together and suits your target audience.
2. Simple layout: keep the layout simple and intuitive. Avoid too many elements that could distract or overwhelm visitors.
3. High-quality images: use high-quality images to make the page more attractive and professional.

By following these guidelines, you can create a landing page with Keepo that not only looks professional but also makes your marketing campaign more effective, improving conversion and engagement rates.

3. Create a powerful header

The header is the first thing visitors see when they land on your page, so it needs to be eye-catching and clearly communicate the value of your offer.

A strong, straightforward headline is essential to grab attention right away. The headline should sum up the main benefit or feature of what you're offering. Then, add a short description that explains clearly and concisely what the landing page offers. This description should complement the headline and give enough information to encourage visitors to keep exploring the page.

For example, if you're promoting a free e-book on digital marketing strategies, an effective header could be:

“Discover the best Digital Marketing strategies”

And the description right below it could be:

“Download our free e-book and learn proven techniques to boost engagement and turn leads into customers.”

Make sure the header and description stand out visually on the page and are easy to read. A powerful header doesn't just attract visitors' attention; it also motivates them to explore your offer further, increasing the chances of conversion.

4. Use lead capture forms

If your goal is to capture leads, including sign-up forms on your landing page is essential to the success of your marketing strategy. These forms should be simple, asking only for essential information, such as name and email address.

A well-designed form should be easy to understand and quick to fill out. Avoid asking for too much information, which can cause frustration or feel intrusive.

Also, place the form strategically on the page. It should be visible and easy to reach, without visitors having to search or scroll a lot to find it. Consider placing the form near the header or at the end of a section with key information, where visitors are already convinced of the value of your offer.

To make your lead capture form more effective, offer something valuable in exchange for the information provided. This could be a free e-book, access to an exclusive webinar, a special discount or another incentive relevant to your target audience. Clearly highlight the benefit visitors will get by filling out the form.

Using lead capture forms effectively can turn visitors into potential customers, giving you a valuable contact base for future marketing campaigns. By following these practices, you maximize your chances of getting qualified leads and building a lasting relationship with your audience.

5. Highlight social proof

Social proof is a powerful tool for building trust and credibility on your landing page. Testimonials from satisfied customers, positive reviews and logos of companies that use your services are effective examples of social proof. By including sections that show positive feedback, you demonstrate that other people or organizations have already trusted and approved what you offer.

Testimonials, in particular, are impactful because they provide an authentic view of customers' experiences. Add quotes along with customers' names and, if possible, their photos for a personal touch. Star ratings are also visually appealing and help reinforce trust.

Including logos of well-known companies that use your services can also significantly boost your credibility. These brands act as endorsements of the quality of your product or service, especially if your target audience recognizes them.

Feature this social proof in visible sections of your landing page, such as near the header or close to the CTAs, to make sure visitors see these elements as they browse the page. Effective social proof can be the deciding factor that turns a curious visitor into a confident, satisfied customer.

How can Keepo help?

Keepo offers two different plans to meet its users' different needs.

Keepo Free is ideal for those who are just starting out and want a simpler, functional approach. It lets you create a personalized minisite, perfect for bringing all your essential information together in one place.

For those who want a more professional page, Keepo offers the Keepo Plus plan. This advanced plan includes additional features that expand your customization and interaction options, costing just R$ 9.90 per month on the annual plan.

With Keepo Plus, users get access to exclusive features and premium support, ensuring an even more impactful and efficient online presence.

Ready to transform the way you present yourself online? Create your personalized minisite with Keepo and supercharge your link in bio! Take advantage of all the advanced features to boost your engagement and conversions. Click here and start customizing your profile with Keepo right now!