How to create a digital press kit with Keepo and pitch yourself to brands

If you create content and want to work with brands, knowing how to present yourself well makes all the difference. Beyond good numbers, you need professional, clear and visually appealing material, and that's where the digital press kit comes in.

It works as a showcase where you introduce yourself, show what you do, the results you've already achieved and why a partnership with you is worth it.

While this kind of material used to require design skills or complicated software, today Keepo lets you create a complete, beautiful and functional press kit.

What is a digital press kit?

A digital press kit is presentation material designed specifically to make professional contact between creators and brands easier. Think of it as a visual résumé: you introduce yourself and show your numbers, your success stories, your content formats and the types of partnerships you're open to.

Unlike a physical press kit, which had to be printed and mailed, a digital press kit is entirely online and accessible through a link. That makes it much easier to send and lets you update it whenever you need to.

On top of that, this format brings all your information together in one place. When you send a partnership proposal, you no longer need to send a bunch of screenshots or scattered links: everything is organized and easy to look up.

Why do influencers need a press kit?

Even if you're just starting out, having an influencer press kit shows that you take your work seriously.

Brands receive dozens or even hundreds of partnership requests every day, so what makes your message stand out? Well-made material that brings together all the important information in a clear, visual and organized way greatly increases your chances of getting noticed.

A digital press kit isn't just for showing off your follower, like and comment counts. It's also meant to tell brands more about you: who your audience is, what kind of content you create and what results you've achieved, whether in previous campaigns or with your own posts.

If you've already done partnerships, even small ones, this is the right place to showcase those projects and highlight the results. And if you haven't had an opportunity yet, the press kit lets you present your potential, the quality of your content, your engagement with your audience and what you can offer in a future campaign.

At the end of the day, the better prepared you are to present yourself, the more confidence you'll convey to the brand. And that confidence is exactly what helps turn a contact into a real partnership. A well-crafted press kit can be the difference between getting noticed and getting lost among dozens of proposals.

Create your digital press kit with Keepo now and reach out to brands in a professional, fast and personalized way.

What must a digital press kit include?

A digital press kit is strategically designed to deliver the right information, in the right order, with a look that matches your style.

First impressions are key. Having a visual identity that fits your content helps convey a professional image. Good-quality photos, colors that match your world and easy-to-read fonts make all the difference when it comes to grabbing attention.

After the look comes the content. Give a short summary of who you are, your niche and your content style.

Next, it's time for the data. Show your numbers: how many followers you have, your engagement rate, the average reach of your posts and, if possible, details about your audience, such as age, location and predominant gender.

It's also worth highlighting the types of content you produce. Do you shoot videos? Write reviews? Attend events? Create carousel posts, reels, stories? All of this helps the brand picture what working with you would be like.

If you've run campaigns before, take the opportunity to show the results too. Performance screenshots, testimonials from partner brands and comments from followers help reinforce your credibility. This kind of social proof usually carries a lot of weight in a brand's decision.

Finally, make it easy to get in touch. Keep your name, email and social media clearly visible. That way, the brand knows exactly where to find you when it wants to close a deal.

Hands-on: how to create your press kit with Keepo in minutes

Now that you understand why a digital press kit matters and what it should include, it's time to put it all into practice. And this is where Keepo comes in as your ally.

Keepo is a platform that lets you create a professional minisite, meaning an online page that brings together all your data, links, photos, contact details and much more. All of this with modern templates that are easy to edit and work well on any device.

The first step is to create your account on the platform. Signing up is quick and free, and within a few minutes you can start putting your material together.

When choosing a template, think about your content style. Keepo offers templates designed for creators, influencers, experts and even personal brands. They're all editable, which means you can adapt the sections to your goals for the digital press kit.

When it's time to customize it, choose images that truly represent you. It can be a professional photo or a well-lit selfie. Pay attention to colors and fonts as well, keeping them consistent with the look of your main social media profile.

Then build out the sections: one introducing yourself, another with your metrics, another with case studies or campaigns, another with your types of services and rates (if you want to include them), and finally, a contact area.

Keepo also lets you add buttons linking to your Instagram, YouTube, TikTok and email, making access easy.

When everything is ready, just publish it, and your influencer press kit is live and ready to send: simply copy the link.

Want to transform how you present yourself and land more partnerships? Build your press kit with Keepo and showcase your work with a single link.

How to promote your digital press kit and pitch yourself to brands

Creating a digital press kit is an important step, but it only does its job once you start using it strategically. In other words, creating it isn't enough: you need to promote it and get it out there.

The best way to do this is by reaching out directly to the brands you'd like to work with. That can be via email, a direct message on social media or even through professional networking platforms. But the secret lies in how you present yourself.

Avoid generic messages like “Hi, want to do a sponsored post?”. That doesn't convey preparation or professionalism. Ideally, your message should have context. Show that you know the brand's work, explain why you believe there's a connection between you and, only then, include the link to your press kit.

A simple, straightforward example can work really well:

“Hi, how are you? My name is [your name] and I'm a content creator focused on [topic]. I follow [brand name]'s work and really admire the way you communicate with your audience. I believe we have a lot of synergy and that my audience could connect with what you offer. Here's my digital press kit with more information about me and how I usually work: [digital press kit link]. I'd be happy to chat!”

This approach shows preparation and respect for the brand's time. Even without an immediate reply, you leave a positive impression, and that can pay off down the road.

Besides direct outreach, it's worth finding ways to make your press kit available organically. Keep the link visible in your Instagram bio or your TikTok bio, in a “Partnerships” highlight on your profile or anywhere brands might want to learn more about you.

Your press kit is your showcase

If there's one thing every content creator or influencer needs to learn early on, it's that presenting yourself well is half the battle in landing good partnerships. A digital press kit is your chance to show who you are, what you do and how you can add value to a brand.

More than numbers, it carries your story, your communication style, your case studies and your professional vision. And when you bring all of that together in well-structured material, your chances of being taken seriously go up.

Whether you have a large audience or are just starting out, a well-made influencer press kit builds trust.

With Keepo, creating this material is really easy. In just a few minutes, you can put together a press kit that reflects your identity and includes all the data that matters, all in one link you can share with a single click.

So if you want to start building stronger connections, win over brands and take an important step toward professionalizing your work, now is the time.

Create your digital press kit with Keepo now and turn your content into an impactful presentation.